Digitella left Tek’s office, clutching her backpack and thinking about their conversation. She wasn’t sure it was so easy to let the blog/ journalism debate go, but for now she had to. She did believe that there were more important issues to look at – but what?
“How much are you going to worship me?” Mo said, tapping Digitella on the shoulder. Shoving her wide-rimmed glasses up her nose, Mo handed Digitella a printed piece of paper. Digitella read it and laughed. “Wow, my dear, you are fabulous! How do you find this stuff?”
“Just call me Moogle!” she giggled, skipping down the corridor.
Digitella found a shady spot on one of the campus lawns and eagerly pulled her laptop out from her backpack:
“We are all under the impression that citizen journalists don’t make much money – especially online citizen journalists. Unless you sell your content to news sites like Reporter.co.za or Ohmynews (whose pay won’t even cover the cost of your dial-up connection) you probably won’t make any money. Blogs, especially, are notoriously non-profitable.
But, wait … there have been hushed whispers and stirrings in the SA advertising world. It seems that advertisers have finally cottoned on to the fact that online media is popular and that more and more people are going online (people with money to spend that is).
I just read an article that said in the past two months aggregator site Amatomu has registered 350 000 outbound clicks to SA blogs – impressive. But, that wasn’t what caught my eye. Apparently, the company is planning to establish an advertising network that will share revenues with top blogs. Maher says that Amatomu wants to bring advertising to the blogosphere … Hmmm. Do I smell more trouble for traditional media?
An article I recently read says that Google currently has SA’s biggest market share in terms of online advertising. Its easy-to-use advertising model lets small-fry advertisers who can’t afford to place ads in big media advertise via Google on small websites and blogs. Google coughs up money every time a person clicks on an ad they are carrying. This lets bloggers make a few rands off their sites and with hundreds of thousands of registered blogs in SA, the amount of revenue generated could be HUGE. This could mean bad news for traditional media.
The bulk of traditional media’s money comes from advertising and if advertisers are going to take their money online, newspapers and magazines are in for a rough ride. This is just one more reason for traditional media organisations to tap into online media – and fast. In my opinion, if newspapers do not want to lose their advertising they need to create a website (even if it is a tad archaic), just to get their foot in the door and to hold on for dear life to their very life source. We can’t ignore the digital age any more – money is power and the power is slowly shifting.
Wake up.”
Digitella posted the entry and found herself humming the lyrics from an old song … “It’s all about the money. It’s all about the dum dum da da dad um. It’s all about the money.” Indeed it is …
Due to Cricket - Citizen Media: the Days of OUR Online Lives will not be posted for the next few weeks.
Tuesday, 05 June 2007
Episode 3 - The one where Digitella ends the blogger debate
The next morning Digitella got an sms from Tek to meet him in the newspaper office at lunch time. She anxiously hung around campus, wondering what his verdict would be – and when lunch time came, Digitella knocked lightly on the office door and walked in. Tek was sitting at one of the computers against the far wall and waved her over.
“Good blog,” he said, “A little wordy, but you got your point across. Well done.” Digitella smiled with relief. “Thanks. I’m still not sure its journalism though.”
Tek leant back, confidently in his chair, “Well, it might interest you to know that on Monday President Mbeki referred to bloggers as citizen journalists in a speech at the WAN Conference. Apparently he said something along the lines of “everyone owns a printing press”.”
“That doesn’t make them journalists,” Digitella replied defiantly.
“Look, if you don’t think that blogging is citizen journalism, why don’t you tell me what you think is citizen journalism – on the Web,” he said, smugly crossing his arms.
Digitella thought for a minute. “Well, when mainstream news sites like the Mail and Guardian draw on citizens for content, that would be journalism. Another possibility could be when independent news sites like Ohmynews get their content exclusively from users.”
“I still don’t see why news blogging is not journalism – its reporting and commenting on current events.”
“I just don’t like labeling it journalism,” Digitella said through clenched teeth.
“Why?” Digitella knew he was just trying to frustrate her.
It worked.
“Its just so limiting!” she cried, angrily tossing her backpack onto the desk. “There are so many possibilities for blogging that if you cage it in this western idea of what journalism is, you will lose its potentiality.” She started pacing, “I mean it provides a space for a multitude of fresh voices that highlight issues that affect citizens that mainstream media don’t pick up. It allows readers to comment on the news and become writers themselves. It also provides a space for debate, and, most of all, blogs are creative spaces to experiment.” She fell, exasperatedly into a chair.
Tek was quiet for a minute and then, he slowly swiveled his chair until he was facing her. “Do you have any idea how much time and energy you have wasted fighting this journalism/ blogging debate?”
Digitella turned to look at him, “What?”
“You know what Rosen said? He said that this debate is over. The question now isn’t whether bloggers are journalists – I mean, from our little debate we can see that blogging is sometimes journalism. What we need to do now is focus on the reality – power in the media is shifting and changing. When 9/ 11 happened – people turned to bloggers as a means of understanding what was going on. That is the reality and that is what you need to focus your pent-up aggression on.”
Digitella, sat back and sighed, “I don’t have pent-up aggression.”
Tek laughed, “Oh yes you do! Look, while its all good and well to ask questions like these, don’t get too bent out of shape over it because you are never going to reach a conclusion. There is so much else to question about citizen journalism on the Web.”
“I look forward to your next entry – and no more blogging vs. journalism. Your users are expecting more from you.”
Tune in later tonight for a special Exam week episode of Citizen Media: The Days of OUR Online Lives.
“Good blog,” he said, “A little wordy, but you got your point across. Well done.” Digitella smiled with relief. “Thanks. I’m still not sure its journalism though.”
Tek leant back, confidently in his chair, “Well, it might interest you to know that on Monday President Mbeki referred to bloggers as citizen journalists in a speech at the WAN Conference. Apparently he said something along the lines of “everyone owns a printing press”.”
“That doesn’t make them journalists,” Digitella replied defiantly.
“Look, if you don’t think that blogging is citizen journalism, why don’t you tell me what you think is citizen journalism – on the Web,” he said, smugly crossing his arms.
Digitella thought for a minute. “Well, when mainstream news sites like the Mail and Guardian draw on citizens for content, that would be journalism. Another possibility could be when independent news sites like Ohmynews get their content exclusively from users.”
“I still don’t see why news blogging is not journalism – its reporting and commenting on current events.”
“I just don’t like labeling it journalism,” Digitella said through clenched teeth.
“Why?” Digitella knew he was just trying to frustrate her.
It worked.
“Its just so limiting!” she cried, angrily tossing her backpack onto the desk. “There are so many possibilities for blogging that if you cage it in this western idea of what journalism is, you will lose its potentiality.” She started pacing, “I mean it provides a space for a multitude of fresh voices that highlight issues that affect citizens that mainstream media don’t pick up. It allows readers to comment on the news and become writers themselves. It also provides a space for debate, and, most of all, blogs are creative spaces to experiment.” She fell, exasperatedly into a chair.
Tek was quiet for a minute and then, he slowly swiveled his chair until he was facing her. “Do you have any idea how much time and energy you have wasted fighting this journalism/ blogging debate?”
Digitella turned to look at him, “What?”
“You know what Rosen said? He said that this debate is over. The question now isn’t whether bloggers are journalists – I mean, from our little debate we can see that blogging is sometimes journalism. What we need to do now is focus on the reality – power in the media is shifting and changing. When 9/ 11 happened – people turned to bloggers as a means of understanding what was going on. That is the reality and that is what you need to focus your pent-up aggression on.”
Digitella, sat back and sighed, “I don’t have pent-up aggression.”
Tek laughed, “Oh yes you do! Look, while its all good and well to ask questions like these, don’t get too bent out of shape over it because you are never going to reach a conclusion. There is so much else to question about citizen journalism on the Web.”
“I look forward to your next entry – and no more blogging vs. journalism. Your users are expecting more from you.”
Tune in later tonight for a special Exam week episode of Citizen Media: The Days of OUR Online Lives.
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