"The slogan of the The Times Online website is 'Interact with us'. In terms of its Web 2.0 applications, The Times is ahead of the rest. RSS feeds, a Facebook group and hyperlocal services such as online competitions, weather forecasts and dating services try bring online users to the site and entice them to stay.
But, what is The Times online doing about the rise of citizen media and just how are they tapping into this ever-increasing phenomenon? Other than a half-hearted link to fellow Johncom colleague Reporter.co.za, there isn't anything on the Times site that encourages user-generated content. Here are just a few ideas on how The Times can exploit the potentiality of their online medium by including content created by users:
By adding a few of these citizen media elements, The Times will be able to truly live up to their slogan - 'Interact with us'"
Digitella had just finished her blog entry when she was called back to the bustling online newsroom.